Trustpilot.com Biography & Web Analysis

Trustpilot.com is a Danish consumer review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses.
Trustpilot was founded by the company’s current CEO, Peter Holten Mühlmann, in Denmark in 2007. He started the company when his parents started shopping online. At the time, he was studying at Aarhus University, School of Business and Social Sciences and would later leave university to pursue Trustpilot.
In 2013, Trustpilot opened offices in New York and London. In the same year, the company was named Danish Startup of the Year at Next Web’s European Startup Awards.
In 2014, Draper Esprit (formerly known as DFJ Esprit) invested $25 million in Trustpilot, along with support from the existing investors. According to VentureBeat, the Series C funding round would help Trustpilot “bring its online retail reviews service to the U.S.”
In May 2015, Trustpilot received $73.5 million in Series D funding. The investment was led by Vitruvian Partners, with contributions from all existing investors. In March, 2015, Google announced it was launching product ratings in Germany, the UK and France.
In February 2021, a private individual, Philip Waymouth, was ordered to pay £25,000 in libel damages after posting a negative review on TrustPilot's website. He had said in the post that Summerfield Browne of London was "another scam solicitor".
In March 2021, Trustpilot listed on the London Stock Exchange. The founders stated that London’s stock market looked more attractive after a government-backed review called for an overhaul of the U.K. listings regime.